Multan: Sufi Soul

Front.

Woven into the fabric of the City of Saints, the front tells stories of devotion and heritage. At its heart is Vshey, the name of the brand, crafted on a cut panel. This name stands for arrival, connection, and the simple truths of the heart. The panel features patterns inspired by the rich cultural art of Multan, reflecting its traditions and history.

Below, the spirit of Multan comes to life, two photographs capturing the grandeur of its architecture, standing as timeless witnesses to its past. These photographs, taken by Muhammad Baloch, are a tribute to the city’s beauty and legacy. Next to them is a collage of seven images, each one offering a glimpse into Multan’s vibrant culture and life. At the bottom, a 1963 token rests quietly, holding memories of journeys and hands that once cherished it as a part of home.

Back:

On the back, a Darwaish moves with the rhythms of the unseen. His steps reflect the poetry of surrender, his robe decorated with patterns from Multan’s sacred walls art crafted through prayers, colors, and time. Around him, the culture of Multan rises, showing its shrines, mosaics, and the wisdom of saints who once walked these lands.

Above, a verse by the poet Aftab Akbar speaks a powerful truth:
“Puri hony lagay jo har khuwahish, aadmi aadmi ko kha jaye”
These words reflect the Darwaish’s belief, a heart free from desires and filled with peace.

The white backdrop features subtle cracks, symbolizing the scars of broken walls. These cracks represent the passage of time and the untold stories of broken souls, weaving a deeper narrative of resilience and humanity.

Each thread, each patch, and each word on this sweatshirt tells the story of Multan, made for those who seek and those who tell.