Udaasi

Front

On the front of the hoodie, a cut panel frames the word VSHEY beside a broken watch, symbolising a frozen moment of sadness and reflection. Below the panel, a subtle hand-threaded detail extends only at the bottom, as if the emotion itself is unfinished and quietly lingering. Underneath, a raw laser-cut patch sits slightly crooked, emphasising how sadness is never perfect and always a little torn. Across both the patch and the hoodie, a single artwork continues featuring a photograph taken during one of the heaviest nights of life, where a man slept on the roadside with his two small daughters. Behind them rises the Merewether Clock Tower of Karachi, representing the restless city and hidden stories. Together, these elements turn the front into a preserved memory of a moment that hurt yet shaped the soul.

Back

On the back, the line “Zindagi khowab kyun dikhati hai” is written in bold puff print with a piece of fabric draped over it, representing fragile and fleeting moments of sadness. Beyond the words, the surface features cracked textures and scattered flying papers, two of which carry the words “Zindagi” and “Khowab”. This design, inspired by Jaun Elia’s line, expresses the bittersweet reality of fleeting joys and persistent longing. The cracked surfaces and flying papers enhance the feeling of impermanence and melancholy, turning the back into a visual reflection of emotional depth and introspection.